Our Brands

Interior Paints

Aura® Interior

Aura Interior with our exclusive Color Lock technology delivers the ultimate performance for brilliant, rich, and everlasting color.

  • Proprietary Color Lock® technology for richer colors that stay true over time
  • Rich, thick paint that provides a beautiful finish
  • Outstanding durability
  • Stands up to repeated washing with no color rub-off 
  • Extreme hide and coverage for fewer coats
  • Mildew resistant
  • Paint and primer together
  • Seamless touch-up
  • Zero VOC*, low odor

*Zero VOC according to EPA Method 24.


Aura® Bath And Spa

Aura Bath & Spa is a luxurious matte finish designed for high-humidity environments

  • Ideal for high-humidity environments such as bathrooms and spas 
  • Extreme hide and coverage for fewer coats
  • Mildew resistant for a fresh look that lasts
  • Proprietary Color Lock® technology for richer colors that stay true over time
  • Stands up to repeated washing with no color rub-off
  • Paint and primer together
  • Zero VOC*, low odor

*Zero VOC according to EPA Method 24


ADVANCE® Interior

A premium quality, waterborne alkyd paint that offers a full line of durable high-end finishes ideal for doors, trim and cabinetry

  • Provides a total waterborne system for Advance Waterborne Interior Alkyd finishes
  • Easy to apply 
  • Excellent leveling properties
  • Excellent adhesion
  • Sandable 
  • Spatter resistant
  • Minimal odor
  • Excellent for blocking household stains

Primer|Satin|Semi-Gloss|High Gloss

Regal® Select Interior

Regal Select Interior has been a trusted brand for more than 50 years and is formulated for easy cleaning in a wide variety of sheens.

  • Excellent hide and coverage for a uniform finish
  • Applies easily and smoothly
  • Spatter resistant
  • Paint and primer together
  • Mildew resistant
  • An elegant flat finish for moderate traffic areas and ceilings
  • Zero VOC*, low odor

*Zero VOC according to EPA Method 24.


ben® Interior

ben Interior is user-friendly paint for flawless results and puts premium color within reach.

  • Formulated for an easy painting experience
  • Delivers a smooth finish with great touch-up characteristics
  • Excellent flat finish for ceilings and low traffic areas
  • Spatter resistant with easy clean-up
  • Zero VOC*, low odor
  • Paint and primer together
  • Available in thousands of colors

* Zero VOC according to EPA Method 24



Natura Waterborne Interior Paint is Benjamin Moore's greenest paint.

  • Now Certified asthma & allergy friendly™   
  • Zero VOC*
  • Zero Emissions (measured at 4 hours after application)**
  • Quick return to service  •100% Acrylic
  • Provides a durable, washable film
  • Spatter-resistant
  • Unlimited color selection
  • One hour recoat for quick return to service
  • Self-priming on most surfaces
  • Voted 2015 Product of the Year†
  • †Survey of 40,000 people by TNS
  • Interior Paint Category: Natura

 *Zero VOC according to EPA Method 24.  

**According to ASTM Standard Guide D 5116 and CDPH/EHLB/Standard Method V1.1



Ceiling Paints

Waterborne Ceiling Paint

Waterborne Ceiling Paint is an ultra flat finish designed to hide common ceiling imperfections for a look that is virtually flawless.

  • Superior hide for a flawless finish
  • Flattest finish offered by Benjamin Moore
  • Conceals common surface imperfections
  • Easy application with fantastic results
  • Ample open time ensure minimal lapping
  • Formulated for minimal spatter
  • Zero VOC*

*Zero VOC according to EPA Method 24

Muresco Ceiling Paint

Muresco Ceiling Paint is formulated for ceilings and will provide a beautiful, uniform flat finish

  • Features solid hiding and easy application
  • Resists spattering when applied with a roller
  • Tones down ceiling glare and provides maximum diffused light.
  • Provides a beautiful uniform flat finish

Exterior Paints

Aura® Exterior

  • Aura Exterior with our exclusive Color Lock technology provides the ultimate performance for rich, full color and unprecedented durability.
  • Proprietary Color Lock® technology for richer colors and superior fade resistance
  • High build formula provides for extreme hide and coverage for fewer coats
  • Outstanding durability against even the harshest weather conditions
  • Lifetime Limited Warranty
  • Low-temperature application to extend the painting season
  • Superior adhesion
  • Fast drying and quick re-coat times
  • Mildew resistant
  • Self-priming in most situations

Flat|Satin|Semi-Gloss|Low Lustre

Aura® Grand Entrance®

Aura Grand Entrance brings rich, vivid color and exceptional durability to your interior/exterior doors and trim.

  • Rich, lustrous finish
  • Excellent color retention and fade resistance
  • Easy, smooth application
  • For interior & exterior use
  • Lifetime Limited Warranty

Satin|High Gloss

Regal® Select Exterior

Regal Select Exterior adheres beautifully to hard-to-coat surfaces creating a durable, robust finish.

  • Durable finish resists fading, cracking and peeling so your home's exterior looks freshly painted for years to come
  • Mildew resistant even in humid conditions
  • Low temperature application (to 40°F) extends the painting season

Flat|Low Lustre|Soft Gloss

ben® Exterior

ben Exterior is user-friendly paint for flawless results and beautiful transformations

  • Easy application for beautiful transformations
  • Good coverage and durability
  • Resistant to peeling, cracking, and blistering
  • Low temperature application down to 40°F ( 4.4° C)
  • Excellent color retention
  • Mildew resistant
  • 25-year warranty

Low Lustre|Soft Gloss


ARBORCOAT Waterborne stains offer superior protection while enhancing the texture and grain of wood surfaces.

  • Suitable for use on all types of wooden decking, siding and furniture
  • Superior UV protection
  • Resists blistering, peeling, stains, and scuffs
  • Mildew resistant

Clear Coat|Semi-Solid|Solid


Fresh Start® Premium Interior

A complete line of interior premium primers deliver the exceptional adhesion and holdout required for a smooth and durable topcoat.

  • Excellent adhesion and sealing for interior surfaces
  • Quick drying
  • Easy application
  • Low VOC, low odor
  • Mildew resistant

Fresh Start® Premium Exterior

A premium quality exterior primers ensure best results, especially when priming new or previously painted wood and weathered surfaces

  • Exterior alkyd primer with excellent adhesion
  • Seals uniformly for a smooth appearance prior to topcoat
  • Fast drying – same day recoat

Sure Seal Latex Primer Sealer

Sure Seal ™ Latex Primer offers strong adhesion for all surfaces and excellent stain blocking and resistance in a low odor/low VOC formula

  • Excellent stain blocking and sealing
  • Strong adhesion •Low VOC (<50 g/l)
  • Low odor •Fast dry to touch - under an hour
  • Mildew resistant coating
  • MPI Rating #6, #39 and #137

Recommended for: Designed for a wide range of interior and exterior projects.


Adhesion to almost anything. It adheres to interior and exterior surfaces and can be top-coated with latex or oil-based coatings.

  • Quick drying
  • No solvent odor
  • High hiding, multipurpose primer/sealer
  • Superior adhesion to glossy surfaces
  • Prevents bleed-through
  • Seals hard-to-cover stains
  • Top-coat with alkyd or latex paints of any sheen

Aqua Lock|Prime Lock|Odor Lock


Chalkboard Paint

Chalkboard Paint, available in any color, lets you turn virtually any interior surface into an erasable chalkboard.

  • Easy to apply
  • Can be applied to new or previously painted interior surfaces
  • Available in thousands of colors
  • Cleans easily
  • Fast drying
  • Zero VOC*, low odor

*Zero VOC according to EPA Method 24.